The future of experiences is interactive. What types of interactivity could you use in immersive experiences.

Yes, yes, another article on experiences. Everyone is shouting about how everything has to be an experience nowadays, you have to immerse your visitors. Alice shows us how.

We made an immersive karaoke and we want to tell you all about it.

Snap Lens Studio has made AR creation more intuitive, and its AI-powered tools are taking things to the next level.

Traditional ad formats alone are no longer sufficient to captivate audiences who are accustomed to digital engagement. Enter the latest trends in digital marketing: Augmented Reality (AR) ads, Fake Out-Of-Home (FOOH) CGI ads, immersive rooms, and event-based experiences.

Learn how we used Unreal to create an infinite immersive installation.

Our crazy idea to turn led tubes into a piano keyboard. The story behind the scens.

In the heart of London lies an innovative hub called Outernet that shows the opportunities of entertainment technology.

Exploring the eruption of the Vesuvius in an immersive experience in MAD Madrid.

The current exhibition in Illusionaries is ‘Latent Spaces’ by Markos Kay and with music composed by Jesse Solomon Clark.